Most car commercials end with a simple cut to a lease or finance offer – YAWN. So for BMW, we decided to take a more visual approach and invent an end tag style that was uniquely BMW.
Working with Gravity, we created a series of live-action end tags to seamlessly transition from the end of the spot to the offer. To further tie-in our media buys, we used athlete transitions to relate back to whatever sport was on TV. The use of CG car animations also echoed back to the vehicle featured in the spot itself.
CD: Aileen Calderon & Rob Collignon
AD: Ali Eng
CW: Casey Beck